The Operating System
for Senior Living & Care
A unified ecosystem integrating clinical operations, financial management, and institutional-grade investment analytics — purpose-built for operators managing 5+ communities up to large portfolios and their partners.
Unifying an industry that has been fragmented for decades
Senior living & care operators juggle dozens of disconnected systems — clinical documentation, financial reporting, compliance tracking, capital markets engagement. SeniorCRE® replaces that fragmentation with a single, intelligent operating system.
From clinical workflows to capital allocation — one platform
AI-driven insights that surface risk before it becomes a crisis
Institutional-grade analytics for portfolio-level decision-making
Four Layers. One Ecosystem.
Every capability maps to a layer — and every layer reinforces the others.
Operator Platform
Clinical operations, compliance, staffing, resident care, and family engagement — all unified in a single command center.
Transaction & Marketplace
Brokerage networks, deal pipeline management, and marketplace connectivity for acquisitions, dispositions, and partnerships.
Capital & Performance Visibility
Institutional-grade investment analytics, portfolio performance dashboards, and capital markets intelligence.
Data & Intelligence
AI-driven decision intelligence, predictive analytics, and cross-portfolio benchmarking powering every layer above.
What Sets Us Apart
Three principles that guide every product decision and every line of code.
Decision Intelligence
Move beyond dashboards. Surface the insight that matters—before it becomes a crisis.
Technology as Infrastructure
Not another point solution. A foundational layer that unifies clinical, financial, and capital workflows.
Proactive Prevention
Predictive compliance, risk detection, and early-warning systems that keep communities ahead of problems.
Built for the Entire Ecosystem
From operators running day-to-day communities to institutional investors evaluating portfolios.
Operators
5+ community portfolios seeking unified clinical & operational control
Investors
Institutional & private equity seeking performance visibility & deal flow
Brokers
Transaction professionals managing senior living & care deal pipelines
Partners
Vendors, lenders, and service providers connecting into the ecosystem
Our Leadership Team
Experienced leaders driving innovation in senior living
John Hauber
Chief Executive Officer
Leading our vision to transform the senior living market through innovative technology and strategic partnerships. “Investing in senior living isn’t just about real estate—it’s about creating places where people can thrive.” From an early stage in his career, John recognized the power of real estate not just as an asset but as a means to create lasting impact. Over the past 24+ years, his journey in commercial real estate and investments has been driven by a passion for helping others—whether it’s investors seeking financial growth, families looking for quality senior living businesses to buy and sell, or operators striving to provide exceptional care. As the Founder and Partner of HavenCo, a faith-driven holding company, he helps lead SeniorCRE, Haven Senior Investments and Haven Realty, all dedicated to the senior living industry. Additionally, as the Founder and CEO of Haven Senior Living Partners, his focus extends to acquisitions and investments in senior housing developments across the U.S. At our core, we believe in values-based investing—aligning financial stewardship with a higher purpose. Our team has facilitated over $2 billion in senior housing transactions, providing expert advisory, brokerage, and investment services. We partner with sellers, buyers, accredited investors, developers, and operators to navigate the complexities of this growing sector, ensuring strategic and purpose-driven operations and investments. Faith, family, and vocation are the pillars that define my life. Guided by the belief that "God is Love," I am committed to leading with integrity, wisdom, and service. Through Haven, we are not just investing in senior living—we are shaping communities that honor and care for our aging population with dignity and compassion.
Rebecca Van Wieren
VP of Sales
Rebecca Van Wieren is a seasoned leader and part of the HavenCo family of companies—focused on senior living and care advisory, investments, and innovation. Through HavenCo, she supports owners, operators, buyers, sellers, developers, and investors with comprehensive M&A, advisory, investment, and technology solutions: SeniorCRE™ (SeniorCRE.com) — An end-to-end ecosystem connecting operators, brokers, investors, vendors, and families via advanced software, AI tools, and integrated deal management to modernize senior housing transactions and operations. Haven Senior Investments (HavenSeniorInvestments.com) — Core brokerage and advisory firm specializing in national senior living M&A, valuations, consulting, and transaction execution. The Senior Housing Journal (SeniorHousingJournal.com) — Industry newsletter delivering insights, trends, news, and education. With 25+ years in real estate, Rebecca has led transactions exceeding $500 million in senior housing assets. She currently oversees the national sales team at the HavenCo Group of Companies, guiding strategy and execution for assisted living, memory care, independent living, and skilled nursing communities. She holds real estate licenses in California and Colorado, along with certifications as a California RCFE Administrator, Texas Assisted Living Manager, Seniors Real Estate Specialist, and Aging-in-Place Specialist from the National Association of Home Builders. These credentials underscore her commitment to delivering full-spectrum expertise and values-driven solutions to the senior housing market.
Michael Godshall
Senior Engineer & Team Lead
Michael brings 17 years of experience as a Full-Stack Engineer and Team Lead, shipping production systems for fintech, enterprise, and government clients. He has led engineering teams through complex builds involving multi-party integrations, regulatory requirements, and tight deadlines. Michael now focuses on AI-driven development to deliver faster while maintaining the reliability that complex platforms demand.
Board of Advisors
Strategic guidance and industry expertise
Lori Alford
Advisor
As the Co-Founder and CEO of Avanti Senior Living, Alford is passionate about empowering older adults with endless choices, state-of-the-art technology, sophisticated living and care and wellness that surpasses the highest benchmarks. Throughout her career, Lori has embraced the “disruptive theory” and has explored ways to challenge the status quo in order to improve the life of seniors and workplace environment. As one of senior living’s most respected innovators, Lori draws from nearly 20 years of experience in senior living as she forges industry-transforming practices and perceptions for senior living. Her passion is focusing on the people and creating a culture of empowerment and pride. Previously, she served as COO of one of the largest assisted living companies in the industry where she was responsible for 32 communities across 10 states and an annual revenues of more than $100M. Lori is actively involved in disrupting the industry and is a frequent speaker and panelist. She has a passion for inspiring women to achieve the best they can be!
Ellis "Bud" Rainsberger
Partner
Bud joined Waverly Advisors in October of 2023 after Rainsberger Wealth Advisors was acquired by Waverly. He serves as a Partner, Wealth Advisors and Regional Director for the Denver and Colorado Springs regions. Bud is a graduate of Kansas State University where he received his bachelor’s degree in accounting. He played strong safety for the Wildcats. A frequent lecturer to civic and professional groups nationwide, he has appeared as a financial commentator on television news interviews for NBC and CBS affiliates and quoted for articles in USA Today, The Dow Jones Investment Advisor, and The Wall Street Journal. Bud started his financial career for A.G. Becker, the predecessor to SEI in 1980, and started RWA in 1990.
Principles That Drive Us
Built on transparency, engineering rigor, and a relentless focus on outcomes.
Transparency
Institutional-grade reporting and clear, honest communication at every level of the platform.
Precision
Every feature is purpose-built for senior living & care — no generic SaaS, no unnecessary complexity.
Partnership
We succeed when our operators, investors, and partners succeed. Alignment is non-negotiable.
Ready to Unify Your Operations?
Join operators and investors who rely on SeniorCRE® as the operating system for their senior living & care portfolios.