Enquire CRM Integration — Lead Lifecycle in the Operating Record
Purpose-built CRM for senior housing & care — bridged into the SeniorCRE operating record so lead → tour → application → bed assignment flows through one canonical resident lifecycle.
Capabilities
- Lead capture from web, phone, and referral
- Tour scheduling and follow-up cadence
- Application packet workflow
- Bed-assignment hand-off to operations
- Source attribution and ROI by campaign
- Family communication tracking
- Pipeline forecasting and conversion analytics
- Multi-community scoping
How it works
- Enquire account configuration — Confirm Enquire API entitlement, obtain credentials, and align tenant scoping.
- Stage and field mapping — Map Enquire pipeline stages and fields to the SeniorCRE canonical lead lifecycle.
- Webhook + bridge — Wire Enquire webhooks so every lead event updates the canonical resident lifecycle in real time.
- Pilot validation — One community runs lead → move-in end-to-end before scaling across the portfolio.
Integration facts
- Integration type — REST API + webhook
- Sync cadence — Real-time on lead event
- Setup time — 3–4 hours
- CRM stages — Up to 9 configurable
https://seniorcre.com/integrations/enquire